For the Human of the Future
The world we’re shaping, told by those who’ll inherit it.
- Client
- Dubai Future Week
- Year
- 2026
- Services
- Concept, script, creative direction, direction, production, editing, sound production
A cinematic and emotional journey through the eyes of the Human of the Future, where a child’s hopes become a universal call to imagine, question and build a better future.
Built around Dubai Future Week’s tagline, For the Human of the Future, this brand campaign gives a voice to those who will inherit the world we are shaping today and serves as a poetic call to action to positively shape the future. It is told in the voice of a child, yet its hopes are true to us all.
The hero film is complemented by five derivative shorts illustrating the Dubai Future Week themes: how we’ll think, feel, innovate, live and do business. Cinematic stock footage is combined with carefully curated documentary archive footage.
Panorama Films
- Creative Director
- Andrija Kovač
- Producer
- Mina Strugar
- Voice-over
- Magda Milić
- Editor
- Andrija Kovač, Marija Kovačina
Panorama Films · All films